Tag Archives: 2016

Editorial: The Jack Kemp Model for Republicans

Mort Kondracke and Fred Barnes are in the Wall Street Journal tomorrow, but online tonight. They write about their new book on Jack Kemp.

The Jack Kemp Model for Republicans

GOP candidates in 2016 would do well to echo his message of growth, prosperity and hope.

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Mark Levin For President! (or, top speechwriter in 2016)

As you know from this website, I have read The Liberty Amendments: Restoring the American Republic and I have been advocating the ideas presented within the book. While we must continue to work within the system that exists today, we must begin educating and running candidates that will understand, embrace and advocate for the idea that Levin has presented and even the idea put forth by THE Coolidge Project.

With that in mind, and realizing that 2016 will be here as scheduled, along with a Presidential campaign and election, these final words in The Liberty Amendments…these words should be the closing words for the nominee as he or she accepts the nomination at the Republican National Convention in 2016:

In the end, the people, upon reflection, will decide their own fate once their attention is drawn. As President Reagan stated, “You and I have a rendezvous with destiny. We will preserve for our children this, the last best hope for man on earth, or we will sentence them to take the first step into a thousand years of darkness. If we fail, at least let our children and our children’s children say of us that we justified our brief moment here. We did all that could be done.”

Let us do all that can be done. Let us be inspired by the example of our forefathers and their courage, strength, and wisdom. Let us be inspired by the genius of the Constitution and its preservation of the individual and the civil society. Let us unleash an American renaissance in which liberty is celebrated and self-government is cherished. Let us, together – we, the people – restore the splendor of the American Republic.

Time is of the essence. Let us get started today! – p. 208

Yes, I realize Levin does not want to run for President, or be President. But, the conclusion of his book is a tremendous clarion call for action worthy of each and every conservative Presidential candidate in 2016. At the very least, Mark Levin should be consulted by the person writing that nominees speech.

As a final note, Jack Kemp was a huge believer in what he hoped would be an “American renaissance” leading up to and following the Reagan Revolution. I like and appreciate Levin’s reference to “an American renaissance.” We got the Reagan Revolution, but we did not achieve the needed renaissance in the following years, one could even argue we went backward.

This needs to be the mission now. Let us get started today.

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Big Data, Republican Campaigns and 2016

Have you downloaded your copy of this free report that I’ve written?

Big Data, Republican Campaigns and 2016 by Steve Parkhurst, GPH Consulting

What is Big Data? Are Republicans using Big Data? How effectively did Obama 2012 utilize Big Data? Are 2016 hopefuls like Marco Rubio, Paul Ryan, Ted Cruz and Rand Paul ready to listen to what Big Data can tell them?

All of this and more in the free Special Report.

Download the FREE report now (click here for the .pdf)

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SAP: Big Data And The 2016 US Presidential Election

I was recently interviewed for this piece by business and IT writer Debra Donston-Miller about Big Data and 2016. I’ll have more to say about the subject soon enough, but for now, enjoy this article.

SAP Forbes logo GPH Consulting

Big Data And The 2016 US Presidential Election

By Debra Donston-Miller, May 7, 2013

If big data was something of a secret weapon during the presidential election of 2012, it promises to loom large as we run up to 2016.

There’s no doubt that big data is playing an increasingly big role in business, politics, healthcare, education, retail and numerous other industries. With the right tools and expertise, organizations can slice and dice data to reveal trends and other information that will inform decisions about future strategy and direction.

“[Big data] is the idea that we are finally able to do with a huge body of data things that were impossible to achieve when working with smaller amounts, to uncover to new insight and create new forms of economic value,” said Kenneth Cukier, co-author with Viktor Mayer-Schönberger of “Big Data: A Revolution That Will Transform How We Live, Work, and Think,” and data editor of The Economist. “So, for example, the reason we have self-driving cars or very good computer translation is not because of improvements in processors or algorithms, though they are useful, but because we have vastly more data from which the computer can calculate the probability that a traffic light is red and not green, or which a word in one language is a suitable substitute for a word in another.”

During the 2012 election, big data was used to great advantage—namely, by Barack Obama, in his re-election campaign.

A November 2012 article in Time magazine, “Inside the Secret World of the Data Crunchers Who Helped Obama Win, reported, “Data-driven decision making played a huge role in creating a second term for the 44th President and will be one of the more closely studied elements of the 2012 cycle. … In politics, the era of big data has arrived.”

Cukier said campaigns have always been run on information, but in 2012 big data helped optimize that information and activities around it.

“Obama’s data scientists made pioneering innovations on applying big data to politics,” said Cukier. ”They learned through testing what the optimal sum was when requesting a donation. Every piece of promotional literature online and offline is tested before it goes live at scale. They micro target down to subgroups of the population that were otherwise not picked up by campaigns in the past because it was hard to get granular information on those groups and what moved them to vote a certain way. As a result, campaigns try to tailor their activities down the seemingly ‘individual’ level — not broad, lumpy categories like the ‘soccer moms’ used in Clinton’s campaigns in the 1990s.”

The role of big data will only increase in the 2016 presidential election, with practitioners using technology to hone in on data much more granularly than ever before. In addition, say experts, the use of big data will overlap with social media and other platforms.

“For the 2016 presidential election, we can expect big data to play a much more central role than ever before,” said Cukier. “[We’ll see] micro-targeting of individuals and narrow subgroups of the population, tailored messages over social media platforms, instant feedback loops to the campaign about what works and what doesn’t to move voters, and data collected from the private sector to build predictive models of what works best for fundraising, activating the base of supporters and the get-out-the-vote activities.”

Pay attention to some of the hotly contested issues and the preparation for 2014 Senate elections, and you will see big data at work and a preview of what’s to come in 2016.

“There will be data testing in the run-up to 2014,” said Steve Parkhurst, political consultant, GPH Consulting. “There have already been debates this year on issues like the sequester, the Second Amendment and immigration, for example, and I’m sure the big data databases are filling up with usable data. The data drill-down is no doubt tracking where voters are looking and what those voters are saying, especially online.”

All of this is not to say that the process will be easy. Analysis of big data is a highly complex task, and at this point in time it requires a very specialized—and often expensive–skill set.

“Not just everyone can set up a big data shop,” said Parkhurst. “The people who are really good at it are going to charge a premium price.”

Luckily, technology providers are heeding the call for products and services that can tame the big data beast. Indeed, said Cukier, two of the biggest barriers to big data are narrow thinking and a dearth of leadership.

“The only real obstacle is one of mindset,” said Cukier. “We need to think creatively about what we can do with the data and how important it is. It takes both ingenuity and leadership.”

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